PERMANENT LIGHTS

General Guidelines

HOW TO MAKE A GREAT AD


Take into account the following tips to help you generate good quality content that will allow us to generate more leads for you.

1. Show What You Do

Capture before and after moments, the work in progress, and any satisfying transformations.

This helps people see the value of what you offer.

2. Start with Something That Grabs Attention

People scroll fast so the first 3 seconds matter most.

Start with something eye-catching: a movement, a question, or a visual result.

Get straight to the point and make them want to keep watching.

3. Shoot High-Quality Video

Wipe the camera lens before filming.

Hold the phone steady (or use a tripod or stable surface).

Record in HD (1080p or higher) if available.

Use vertical format for social platforms like Facebook and Instagram.

4. Let People See You

Showing a real face helps people feel connected.

Show your full self. Your hands, your body, you doing the actual work.

Whether you’re cleaning, spraying, sealing, or installing let people see you in action.

That’s what builds trust. They want to know who’s behind the service and that you care about what you do.

5. Keep It Short and Clear

Most great ads are between 30 and 60 seconds.

Be direct, keep it interesting, and don’t try to say everything in one video.

6. Show the Results

Highlight the final transformation or end result.

This is what helps people say: “I want that too.”

7. Be Yourself

You don’t need a fancy script. Just share what you’re doing, why it matters, or what makes it special.

Authenticity is more powerful than perfection.

8. Film in Good Light with Clear Sound

Shoot during the day or outside for natural lighting.

Avoid backlighting (don’t stand in front of bright windows).

PERMANENT LIGHTS VISUAL CONTENT GUIDELINE

Show Final Result Photos

  • Use an HD photo of a real house with permanent lights ON.

  • Use multiple lighting colors or scenes (if available).

  • Include real team members working on the installation.

  • Capture multiple angles, orientation & close-up detail shots.

  • When taking before & after photos, make sure to show the transformation clearly from the same angle or perspective.

Video Guidelines

  • Take portrait (vertical) videos & shoot high-quality footages.

  • Film at night to showcase the lights.

  • Capture multiple angles.

  • Include smooth motion shots.

  • Highlight the lighting patterns or color options.

  • Add drone footage if available.

  • Keep it short and satisfying (15–45 seconds)

Talk-To-Camera Hook

  • Start with you talking directly to the camera (portrait orientation).

  • Keep the hook short, punchy, and relatable (6–10 seconds max).

  • Suggested Hook Examples:

“Tired of putting Christmas lights up every year?”

“Sick of climbing that ladder every December?”

“What if your house looked amazing every night, without lifting a finger?”

“We just installed permanent lights on this home… tell me this doesn’t look insane.”

Walkthrough Video Guidelines

  • Face-to-Camera Intro (Talking Head).

  • Use HD video + clean audio.

  • Use portrait/vertical orientation.

  • Keep each step visually supported and paced.

  • Keep it under 60 seconds total.

Media Sharing

  • Upload as much content as possible in the shared Gdrive folder.

  • We prefer raw/unedited footage and photos.

  • In some cases, we can find and produce content for you, but using your own media is always recommended as it builds credibility and trust.

  • Audiences resonate more when they see your actual team doing the work.

More Media Samples

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