FENCE STAINING / INSTALLATION

General Guidelines

Capture before and after moments, the work in progress, and any satisfying transformations.

This helps people see the value of what you offer.

People scroll fast so the first 3 seconds matter most.

Start with something eye-catching: a movement, a question, or a visual result.

Get straight to the point and make them want to keep watching.

Wipe the camera lens before filming.

Hold the phone steady (or use a tripod or stable surface).

Record in HD (1080p or higher) if available.

Use vertical format for social platforms like Facebook and Instagram.

Showing a real face helps people feel connected.

Show your full self. Your hands, your body, you doing the actual work.

Whether you’re cleaning, spraying, sealing, or installing let people see you in action.

That’s what builds trust. They want to know who’s behind the service and that you care about what you do.

Most great ads are between 30 and 60 seconds.

Be direct, keep it interesting, and don’t try to say everything in one video.

Highlight the final transformation or end result.

This is what helps people say: “I want that too.”

You don’t need a fancy script. Just share what you’re doing, why it matters, or what makes it special.

Authenticity is more powerful than perfection.

Shoot during the day or outside for natural lighting.

Avoid backlighting (don’t stand in front of bright windows).

Include a team member or team in action or show the actual service being performed.
Capture portrait and landscape versions of the photos.
Capture team members actively working (preparing, laying tools, staining fence).
Use natural or well-lit lighting.

Take portrait and landscape versions & shoot high-quality photos.
Use good lighting (preferably natural).
Ensure the area is clean and free of tools or debris.
Include context (e.g., pet, kids, patio) to show real-life use.
When taking before & after photos, make sure to show the transformation clearly from the same angle or perspective.

Upload as much content as possible in the shared Gdrive folder.
We prefer raw/unedited footage and photos.
In some cases, we can find and produce content for you, but using your own media is always recommended as it builds credibility and trust.
Audiences resonate more when they see your actual team doing the work.